Publishing sits within Entertainment & Media, shapes culture, and captures a share of global attention and advertising spend disproportionate to its material footprint — a category whose own scale remains unverified (a commonly cited PwC global entertainment & media outlook figure could not be re-verified against the primary source). Publishing is one of 7 of the category's 20 items directly backed by institutional trackers — IFPI, AECOM/TEA, WIPO, IPA, Reuters Institute, UK Gambling Commission — rather than an editorial judgment call.
In this category
Publishing is 1 of 20 items in Entertainment & Media. See the full ranked list, or browse all 20 Human Endeavors categories.