Social media sits within Entertainment & Media, shapes culture, and captures a share of global attention and advertising spend disproportionate to its material footprint — a category whose own scale remains unverified (a commonly cited PwC global entertainment & media outlook figure could not be re-verified against the primary source). Unlike 7 of the category's 20 items, Social media has no institutional tracker — this is one of 13 items in Entertainment & Media that stay editorial judgment rather than institutionally sourced.
In this category
Social media is 1 of 20 items in Entertainment & Media. See the full ranked list, or browse all 20 Human Endeavors categories.